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chocolate bars for Juliette & Chocolat
This is a line of nine chocolate bars developed for Juliette & Chocolat.
The aim was to develop and bring to market a line of premium chocolate bars, mainly dark chocolate, with fun flavors and textures, and eye-catching packaging.
My wife and I chose and tested the flavors, narrowed down the line from around 20 ideas to the final nine bars, and I did the design brief and art direction as well as the product photography. The graphic design is by Carol Nguyen and Camille Pilon.
The packaging consists of an envelope that houses the bar, and is matte laminated with spot varnish on the logo. Emphasis is on a picture of the ingredients, to convey the handcrafted process used in making the bars, and the inside features quotes on chocolate. As we are based in Montreal, Quebec the packaging is of course bilingual French-English.
The bars are made in our Chocolate Lab, and sold in our shops and online.