• Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
  • Cubies - Juliette & Chocolat
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Cubies - Juliette & Chocolat

Cubies are a line of brownie-based confections developed for Juliette & Chocolat. In tandem with Juliette (my wife and business partner in Juliette & Chocolat) I conceived the product and developed the line, and I did the package concept and art direction. Graphic design is by our collaborator Carol.

The concept was to reinvent the chocolate bonbon in a larger, two-bite format and to make a delicious and fun product that would incorporate brownies. The result is a two-layer cube (a bottom layer of brownie and a top layer of either caramel, praline, or fruit paste) that is then dipped in dark or milk chocolate. The five Cubies are color coded to indicate flavors. 

The last three pictures of the project show Cubies being made: peanut-butter Cubies before they get dipped in milk chocolate as well as after, and caramel Cubies on the conveyor belt still fresh from their dark chocolate bath. 

Cubies are sold in the Juliette & Chocolat stores and online at www.julietteetchocolat.com

Photo credit Maxence Laflamme