A line of nine chocolate bars developed for Juliette & Chocolat.
The aim was to develop and bring to market a line of premium chocolate bars, mainly dark chocolate, with fun flavors and textures, and eye-catching packaging.
We developed the flavors and narrowed down the line from around 20 ideas to the final nine bars; then I did the design brief and art direction as well as the product photography.
The bars are packaged in matte laminated envelopes with spot varnish on the logo. Emphasis is on a picture of the ingredients to convey the handcrafted process used in making the bars, and the inside features quotes about chocolate. As we are based in Montreal, Quebec the packaging is bilingual French-English.
The bars are made in our Chocolate Lab, and sold in Juliette & Chocolat shops, grocery shops across Quebec , and online here.